HCI: Help Create Ideas—Exploring Innovation Leadership
He has redefined how we think about innovation by focusing on customer acceptance of new products and services as an integral part of the innovation process. Also, he has pioneered techniques for using rapid prototyping, simulations and modeling to improve return in innovation investments.
Schrage’s excellence in these fields has led him to become a widely published columnist, a consultant for the United States government, and a groundbreaking author of two critically acclaimed books:
- Serious Play - How the World’s Best Companies Simulate to Innovate
- Shared Minds - The New Technologies of Collaboration
Schrage has used his knowledge of how to maximize return on investment from innovation processes to help businesses spend the iterative capital wisely that they have made from mastering the technologies he authored in Serious Play.